There is a much extended movement because of the professional prestige’s activities we often use a very farfetched and difficult vocabulary that entangles and obscure our understanding of it. Often it is thought that the people, the less they know about our profession it seems to be more difficult to learn, to carry it out and therefore gives me a false prestige in a social level. I have never understood it but it is of course, its happening and happens if we look for some example of it, the computer technology is the most characteristic of them. Last week Steve Jobs perished, one of the company founders of Apple and the thinking head, or better yet the imaginative of the entity. A lot one has been talked of his person and of his disease but I would highlight his capacity of knowing by intuition which way without any doubts where things had to go. Steve Jobs not only did he not get carried away from what the whole world went; instead he opened a different way to a new way of understanding of the new technologies. He abandoned the university just in the beginning and he moved on more by this talent and innate imagination of what he assimilated of the others. He revolutionized the world, not only of computer technology, but also the cell phone and the way to listening music, always from the point of view of elaborating elements that made it easy to approach. The iPhone, iPad or even the iMac have marked a before and after in their respective markets and are the true reflections of what somebody as Jobs wanted to achieve. Disciplined, brave, perfectionist, demanding and most of all one advanced in due time, is how I would define this genius of the imagination more than of computer technology. They say that a hardworking resourceful life is far better than a long life and the truth is that, although it is difficult to assimilate that at any time it can end, it is so. To finish I will use a phrase of his that demonstrates the marvelous essence of this man.
“The design is not only what you see or what you feel. The design is how it works”.
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